As we head into 2020, B2B businesses have to create an experience that gets decision-makers to notice them, and the digital space offers endless opportunities to do just that. Here are a few ways you can market your business more successfully in 2020.
Re-energize Your Email Marketing
According to Hubspot research, email is already considered the preferred method of business communication for most business decision-makers, and 2020 promises even better opportunities for growth.
Use Chatbots For B2B Lead Generation
Imagine using Facebook Messenger to book demos, resolve customer service issues and discover new leads. Custom-made chatbots present a whole new world of opportunities for B2B brands.
Use all social channels
Include Facebook, Instagram & LinkedIn in your new social media strategy to build better brand recognition and solidify authority in your niche. However, it is essential to understand that B2B companies must take a strategic approach and execute their social media marketing campaigns with precision to be successful.
Refine Your Content Marketing Efforts
Blogs & articles for your website are all well and good, but the future is all about providing something new and exciting. This means investing in video & interactive content. Stats to consider: 70% of B2B buyers research their potential purchases by watching videos.
If your business needs help with all things digital speak to our expert team:
Call: 0207 193 4209 or Contact us via ablayze.com